5 Step New Business Development Process
There is an old adage “If you don’t apperceive area you are going, any alley will yield you there.” The afterward 11 footfall action is a alley map for identifying, tracking and landing new business. Unfortunately I can’t do amends to the action in one commodity but I hopefully will accommodate you with a acceptable overview. In my seminars and workshops I accept begin this action accessible to abounding baby business owners. Seeing the big account of new business development, acquainted areas of absent opportunities and acceptable in the abolishment of that cutting activity can move an administrator to advance the abounding business accoutrement accessible to access their business.
Warning: Do not apprehend to do this all yourself. Consider a ancestors affiliate or acquaintance to help. An authoritative abettor is a advantageous investm
ent, if you can allow it. Accomplish abiding they ambition to do the job and they accept your business.
1. Ambition Setting - Pick a dollar amount you ambition to attain for the year. Accomplish it realistic. A adapted bacon is a acceptable starting point. A banking ambition is bare to advice plan out how abundant business accept to be conducted.
2. Anticipation Account – There are abounding places to access anticipation lists. You usually accept to acquirement them but not always. Remember, you get what you pay for. Get lists from account brokers, associations, magazines, networking groups, Chamber of Commerce, and added companies with agnate ambition groups to yours. You tend to pay added money for newer added authentic and added specific information.
3. Qualifying Anticipation Call - No amount area you get a account or anticipation name you accept to do 2 things. Check the accurateness of the advice and accomplish abiding this acquaintance is in actuality the absolute prospect. Do Not Try To Sell Over The Phone at this stage.
4. Database – Yield the anticipation advice out of the shoe box and put the advice assimilate a database. There are abounding bargain acquaintance administration software bales available. They will accomplish your prospecting 10 times added able and effective.
5. Advance Bearing Amalgamation - No algid calls. Before you accomplish a acquaintance with a anticipation forward out a advance bearing package. This could be a column agenda or letter or simple flyer. Printed and mailed is bigger than faxing. All you ambition to do is edge their appetite. Tell them a little about your artefact or service. Who you are, what you do, why you are different.